The Problem

Tasked with transforming a plastic spoon into a lightsaber from a galaxy far far away, while also adhering to the many design aesthetics already established by the largest film franchise in the world with Disney & Lucasfilm.

The Solution

The original pitch for the spot was great, but it was missing a compelling ending. So this project actually started at the end, by coming up with the idea to have a Cheerio fly into the camera screen, wiping to the cereal lockup. Next was coming up with a lightsaber effect that wasn’t allowed to look like any effect scene in the films. To achieve this, we focused on the glow of the spoon, and a longer streak rather than a physical sword like saber. The use of the Anamorphic black bars helped separate the real from the dream world. All of this combines for a whimsical spot, and my own unique touch on the world of Star Wars.

The Process

This project started in pre-production, working closely with the Creative Agency to lock down the story arch. My next role was on set, as the Technical Director, making sure all elements were shot properly for ease of use in post-production. Then stepping into the role of Art Director, overseeing a team of 2D & 3D animators to bring the spoon-saber to life, and as an Animator in After Effects, tracking streaks of Trapcode Particular to the spoon, and adding atmosphere to the daydream environment.