Made by Price

BMH


BETTER MONEY HABITS

Art Direction • Animation • Illustration

 
 

Bank of America was looking to create video content for their Better Money Habits website, which gives unbiased financial advice to everyone, from high schoolers to retirees.  Tasked with creating the visual style of animation and illustrations, which have been implemented not only in 3+ hours of video content but the visual aesthetic of the website, banks, and ATM screens. I personally came up with the illustration and animation style and helped lead a team of 12 designers to take scripts from storyboards to illustration to animation, creating 54 videos and counting.